Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .

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Podstawy, Difin, Warszawa On-line services of the University of Warsaw. The impact of advertising and resistance to communication.

Altkorn, Strategia marki, Polskie Wydawnictwo Ekonomiczne. The aim of the course is to introduce students to the subject of the European marketing. The subject analysis is based on the presentation of European research in the field of marketing.

Gaining a credit for the class is based on: Marketing research, competition analysis, the study of advertising perception.

Pobierz PDF Jerzy Altkorn Strategia Marki Pdf

Commodity distribution on the European market 6. The characters and actors in advertising – man, authority, baby, gender, physical attractiveness, stereotypes, emotions, humor, mood, event.

Persuasion techniques used in advertising. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Great thanks in advance!

You are not logged in strategi in. Advertising in the process of communication advertising, public relations, sponsorship. The social identity theory of intergroup behaviour. Altkorn — Strategie marki, wyd.


Concepts and forms of advertising. Ulmer – Northwestern University ; Ulmer, M. In this article, the author focuses on the problems of the brand and This course is not currently conducted! Creation of advertising messages. Fri Sep 25, 8: Structures, organizations and processes advertising market.

The basic skills of planning, selection of resources and team and to carry out an advertising campaign. Place of advertising in the aptkorn process, relationships with PR and sponsorship. Understands the need for creative thinking in custom communications PR and advertising 2. Help me to find this altkorn strategia marki pdf file. Creation of advertising messages Other competences 1.

Knowledge of basic indicators used in media planning for advertising campaign. Produkty krajowe czy zagraniczne, Polskie Wydawnictwo Ekonomiczne, Warszawa On-line services of the University of Warsaw You are not logged in log in. One of the main discussed topics is the standardization and modification of the marketing actions.

Istota i kreowanie, PWE, Warszawa Planning and implementation of an advertising campaign. The advantages and disadvantages of media reklamowych. Who could help me? On-line services of the University of Warsaw. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Altkorn, Strategia marki, Warszawas.

Strategia marki – Jerzy Altkorn – Google Books

Researches on the European market. Student obtains general knowledge that lets him carry out his own analysis and interpretation of the phenomena of the European market. Knowledge of the most stategia used motifs, subjects, cancellations of advertising, the role of brand hero. Knowledge of the techniques of persuasion, building advertising messages advertising impact. Institute of European Studies. No registered users and 9 guests. Planowanie strategiczne, Warszawa You are not logged in log in.


The knowledge of issues concerning marketing and management will make the understanding of the subject matter easier. Journal of Consumer Marketing.

altkorn strategia marki pdf file

Basic knowledge of marketing concepts; marketing mix, promotion mix, the determinants of advertising effectiveness. Advertising media, external, ambient, BTL, corporate identity, advertising for events, BTL, wltkorn for events, advertising through sponsorship, product placement, naming rights The basic indicators used in advertising.

It also discusses the influence of company internationalization and social stategia cultural factors. Product on the European market 5. On-line services of the University of Warsaw You are not logged in log in.