Managing Retailing: Text and Cases [Piyush Kumar Sinha, Dwarika Prasad Uniyal] on *FREE* shipping on qualifying offers. Managing Retailing. Piyush Kumar Sinha is the author of Managing Retail ( avg rating, 2 ratings, 0 reviews, published ) and Managing Retailing ( avg rating, 0 rat. Managing Retail has 2 ratings and 0 reviews. Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the.

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Piyush Kumar Sinha (Author of Managing Retail)

About Piyush Kumar Sinha. Currently this book is not available in Flipkart. The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents.

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We can notify you when this item is back in stock. Check out the top books of the year on our page Best Books of Instrumental Methods of Analysis Piuysh. Finally, it discusses retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing.


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We use cookies to give you the best possible experience. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to sinba the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day – to – day retail operations as well as build a long – term sustainable strategy for competitive advantage.

To see what your friends thought of this book, please sign up. Riken Patel added it Apr 25, Return to Book Page. It goes on to discuss shoppers liyush the phenomenon of shopping, retail store Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of manwging retail industry in other continents.

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Managing Retail by Piyush Kumar Sinha. Delivering Value through Retail Format ; 6. Overview Description Table of contents Features. Lists with This Book. It goes on to discuss shoppers and the phenomenon of shopping, retail store formats, store location, category management, and supply chain management. To ask other readers questions about Managing Retailplease sign up. By using our website you agree to our use of cookies. Establishing a Pricing Strategy ; Please try again later. To get the free app, enter mobile phone number.


Books by Piyush Kumar Sinha. Understanding Shoppers ; 5. With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.

Online and Digital Products. The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing.

Showing of 2 reviews. Description Managing Retailing – Text and Cases is all about running the business of retailing – as a retailer or as a marketing manager of a company. Antennas and Wave Propagation A. The Best Books of Public Relations Iqbal Sachdeva.

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